Strange to see a campaign from an established manufacturer.
Anyway, $500? I'm sorry but now I've lost all interest. That's way too much considering the incredibly low specs and the expectations of a Chinese device. If you're trying to have people spend that much, especially with your horrid, hard-to-use keyboard layout, I honestly don't see how this will still any better than the failed UMPCs of old. If you're charging $500, then this device would need to have a good quality Wacom pen digitizer, high quality sticks and buttons, extremely high build quality and materials, backlit keyboard, etc. to make up for the weak specs.
Because even if you have a unique device, most people would rather just get a laptop or a tablet.