The rebranded version seems to be called A330EX. Maybe that's what was mentioned.
If they release another, we will have no less than four A330 models to distinguish between. Dear Lord...
I guess renaming this section Gemei A330/Dingoo Digital A330 might help people to see they are both the same.
The Dingoo Digital website still has the "Gemei" version in their picture, if it wasn't unclear enough.
Also, does the rebranded version have wireless multiplayer, or is it the same as the "fashion" edition?
I know you probably don't have the answers, but I would like to find out.
*edit*
The picture of the box on DX and etronixmart both say "Multiplayer Games Wireless Connecting."