Where do you see something that indicates this is for the Gemei A330? Translated the page and saw nothing.
EDIT...ok...clicking around. There is some stuff specifically for the A330 here in the download section, but the ARM-Linux compiler under the wiki says it's for the CC1600 chip and not the CC1800 that the A330 has. Wonder if the chips are compatible. Will see if I have some time tonight to poke around with this. I figure if it was easy, it would already be done, tho... =)
EDIT#2...Argh...the text files in this SDK are Chinese. I know how to translate Chinese->English with Google Translate, but that's not helping me with these text files. I have Windows 7 Home Premium, so apparently I can't install the Chinese language pack without upgrading (and I'm not sure this would help me anyway)...Hrm...