Well on a good note... They will be making everything available and open source. They said they want to hold off on releasing the info because another Chinese company could have taken it and beat them to the punch.
Once it's out there, I'm sure we'll see this with a bigger screen and playable, not just a novelty for kicks.
I couldn't help myself though. I like stuff like this, arduboy, Pokitto, and the list goes on... Hehe