I think it's style over substance. Case in point: the speakers, even though they are supposed to project L/R stereo, are more back-and-forward rather than left-and-right. That right there is a good indication that this device was designed based on a concept art rather than on an engineer figuring out what needs to go where.
Unfortunately, this also affects the controls, in which the buttons are quite far and above the analogs, rather than close and diagonal for easier gaming.
The ergonomics of the device are also dubious - I highly doubt those little bulges on the sides have grips.
Anyway, that's enough on the shape of it. As mentioned previously by skelton, it's incredibly underpowered. The rk3188 used mali400 which was even underpowered WHEN IT CAME OUT, and we're 2 years after that point. It's time to move on to bigger better chips, preferably ones that can at least compete with Tegra 4.
So... yeah. I wouldn't recommend it to anybody.